A series of eight satirical protest posters from the ChangeWhatYouBuy project, connecting consumer spending to geopolitics, oil wars, and corporate power.
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In May 2003 I designed a series of satirical protest posters under the project name "ChangeWhatYouBuy." The concept was simple: use the language of advertising against itself. If consumer spending is the real vote in a capitalist democracy, then every purchase is a political act. These posters were designed to make that connection visceral and uncomfortable.
BUY WHAT YOU ARE TOLD
WHAT YOU BUY RULES THE WORLD
SAVE THE SAUDI KINGDOM — BUY MORE GAS
SAVE ENRON — LEAVE YOUR LIGHTS ON
SUPPORT OPEC — BUY MORE GAS
THANK DEAD US TROOPS FOR CHEAP GAS
HYBRID CARS ARE EVIL — SUVs ARE GOOD
HOW MUCH BLOOD IS IN YOUR GAS?
The idea was to flip the script on consumer complacency. Every time you fill up your tank, you're casting a vote. These posters were meant to make that invisible transaction visible.
War on Terror: Oh, the Doublespeak of It All!
Drop the word 'Terrorism' — it's Orwellian doublespeak that lets the government expand power indefinitely. We're in a war. Let's call it that and deal...
The Inevitable War on Terrorism
Terrorism against the US is the rational asymmetric response to overwhelming American military and economic dominance. The real question is why we gav...
Iraq Reconstruction: Europe's 3% Commitment
Europe pledged a measly 3% of what they should have for Iraq reconstruction relative to GDP — even if you oppose the war, 3% is abusive to the Iraqi p...
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Published: May 18, 2003 12:00 AM
Last updated: March 9, 2026 6:41 AM
Post ID: 998b993a-547e-4dc2-92aa-d9b7058f3838