A series of eight satirical protest posters from the ChangeWhatYouBuy project, connecting consumer spending to geopolitics, oil wars, and corporate power.
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In May 2003 I designed a series of satirical protest posters under the project name "ChangeWhatYouBuy." The concept was simple: use the language of advertising against itself. If consumer spending is the real vote in a capitalist democracy, then every purchase is a political act. These posters were designed to make that connection visceral and uncomfortable.
BUY WHAT YOU ARE TOLD
WHAT YOU BUY RULES THE WORLD
SAVE THE SAUDI KINGDOM — BUY MORE GAS
SAVE ENRON — LEAVE YOUR LIGHTS ON
SUPPORT OPEC — BUY MORE GAS
THANK DEAD US TROOPS FOR CHEAP GAS
HYBRID CARS ARE EVIL — SUVs ARE GOOD
HOW MUCH BLOOD IS IN YOUR GAS?
The idea was to flip the script on consumer complacency. Every time you fill up your tank, you're casting a vote. These posters were meant to make that invisible transaction visible.
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Published: May 18, 2003 12:00 AM
Last updated: March 9, 2026 6:41 AM
Post ID: 998b993a-547e-4dc2-92aa-d9b7058f3838